Context

The Superchain ecosystem spans dozens of chains, projects, contributors, and programs. Before Superchain Eco, this information was spread across fragmented tools, GitHub repositories, and analytics sites, making it difficult to understand what was happening across the ecosystem at a glance.

There was no single, accessible platform where builders, contributors, and ecosystem participants could discover activity, explore opportunities, and stay informed as the Superchain continued to grow.

Goal

Create a clear, scalable platform that helps builders, founders, and ecosystem participants discover, understand, and engage with the Superchain, while remaining flexible enough to evolve alongside a fast-moving, data-heavy ecosystem.

Audience

• Builders and founders exploring the Superchain

• Contributors and ecosystem operators

• Investors and researchers

• Anyone discovering the Superchain or Layer 2 ecosystem for the first time

My role

I led the project end-to-end, from early exploration to final Webflow implementation.

This included:

• UX and UI design from low-fidelity exploration to final visuals

• Designing the Superchain Eco brand system

• CMS architecture and data modeling

• Webflow development and performance optimization

• Ongoing iteration, maintenance, and feature updates post-launch

I worked closely with a business development lead, a data analyst responsible for sourcing and maintaining ecosystem data, and ecosystem stakeholders through EcoLabs.

Product overview

Superchain Eco acts as a resource and coordination hub for the ecosystem, aggregating chains, projects, contributors, programs, events, insights, and opportunities into a single platform.

The experience was designed to make large amounts of data approachable, searchable, and useful without overwhelming users.

Information architecture & CMS design

Because the platform is heavily data-driven, a significant part of the work focused on designing a CMS structure that could scale.

Key considerations:

• Strong relationships between content types (e.g. projects linked to chains, programs, and contributors)

• Flexibility to add new data categories over time

• Clear editorial workflows for ongoing data updates

• Performance-conscious structure to support large datasets

This foundation allowed the platform to grow without needing structural rework as the ecosystem expanded.

Key UX decisions

To support real exploration, the interface emphasizes:

• Clear tables and cards designed for scanning

• Powerful filtering and sorting

• Progressive loading and infinite scroll to maintain performance

• Thoughtful loading states so users understand what’s happening

These patterns help users move from high-level discovery to specific insights without friction.

Visual system & brand expression

The Superchain brand includes a wide range of colors and shapes representing the diversity of chains within the ecosystem. A key challenge was expressing this identity without distracting from the data itself.

Design decisions included:

• A mostly neutral base to keep content readable

• Strategic use of color for emphasis, categorization, and interaction states

• Subtle brand expression through shapes and motion rather than heavy decoration

The result balances clarity with a distinctive ecosystem identity.

Outcome

Since launch, Superchain Eco has:

• Reached over 160k active users

• Generated 2M+ tracked interactions

• Attracted strong social traction within the ecosystem

• Become a go-to reference point for projects, chains, and events

Many teams began actively submitting their projects and events, and the platform is frequently perceived as the central discovery hub for the Superchain ecosystem.

Learnings

This project reinforced the importance of:

• Designing systems, not just screens

• Balancing visual simplicity with complex data

• Building CMS architectures that anticipate growth

• Allowing time for iteration when working with large, evolving organizations

It also deepened my expertise in Webflow as a production tool for complex, data-heavy products.

Final reflection

Superchain Eco remains one of the most rewarding projects I’ve worked on. Seeing a platform I designed used daily by a large, active ecosystem confirmed the value of investing in scalable systems, clear UX, and thoughtful execution.